TechJutsu’s metrics track a rise in phone fraud attempts from 2024 to 2025 by bad actors trying to gain access via phone-based impersonation.

TechJutsu reviewed 521,879 Caller Verify-protected calls from January to November 2024 and 2025 and found that five percent were initiated by possible fraudsters. In addition, TechJutsu found that the volume of phone fraud calls increased 12 percent from 2024 to 2025. Fraudsters traditionally target the holidays, when shopping and brand engagement are highest. 

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This report follows an alert from Amazon to 300 million customers in November that criminals are exploiting holiday shopping volumes with fake support calls. Fraudsters trick people into divulging sensitive personal or financial information or worse yet installing software designed to spy on them. Phone fraud contributes significantly to consumers’ total losses from internet crime, which exceeded $16 billion in 2024, according to the FBI's Internet Crime Complaint Center. Specific phone-based scams, such as call center fraud, are responsible for billions in losses annually. 

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“Consumers are being flooded with scam calls,” said Tracey Nyholt, founder & CEO of cybersecurity company TechJutsu. “The holiday season has always been high risk, this year it’s reached a tipping point, with fraudsters using AI generated voices to impersonate known help desk agents. Companies need to do more than warn customers; they need to deliver verifiable proof that they are really the ones calling.”

 

The urgency for enterprises to adopt protective measures has never been higher. Large consumer brands are adopting out-of-band identity verification technologies to nearly eliminate fraud. Unlike caller-ID, which can be faked or spoofed, code-based verification helps prevent impersonation fraud, where bad actors pretend to be a trusted brand.

Out-of-band identity verification uses a one-time verification code when an organization places an outbound call and provides it to the call recipient. The person receiving the call can confirm the validity of the code on a web or mobile application .

 

A 2024 report 54 percent of consumers say fraud incidents negatively impact their perception of the brand represented. With their reputations at stake, big brands cannot afford to be complacent.

The data show the risks to customers are real. To keep customers and grow their companies, brands need to adopt out-of-band verification technologies.

 

About TechJutsu:

TechJutsu is one of the fastest scaling female-founded cybersecurity companies in the Identity and Access Management space. TechJutsu’s innovative culture enables businesses to collaborate safely through the power of identity. Learn more at https://callerverify.com and https://orgverify.com.